Fiat plus Opel plus Chrysler?
Italy, Germany and the United States are set to collide (or is that collude) if Fiat CEO Sergio Marchionne gets his way. The premise is simple, Fiat feels its in a favourable position to pick up some of the ailing Yank tanks in an effort to bolster its lineup of automobiles. It’s potentially a very clever move as it nets them some strong architecture in the all segments from A to D. And if it also means the retention of the Opel and Chrysler brands then that’s great too. An established dealer network in the United States would also go a long way in establishing Fiat in the world’s most important market.
