Ferrari's 2010 Formula 1 World Championship car, named the F10, was unveiled at 10.30 am on Thursday 28th of January at a ceremony at the New GT Assembly Line in Maranello Italy. Fans were able to watch the launch live on the official Ferrari website, www.ferrari.com. Ferrari are hoping to better last seasons poor results with this new car and newly appointed driver Fernando Alonso. The car, in traditional Ferrari red with white front and rear wings, will be out on the Fiorano test track, weather permitting for a promotional video.